To know what advertising strategy works best for your business, it is very important to analyze the response you receive for your advertising campaigns and evaluate them to identify the highest lead generators. Focusing on the most effective advertising campaigns not only gives better visibility to your business, but also helps you save marketing expenses, build a strong sales pipeline and increase revenue. Hence, it is very essential to keep track of customer calls and identify the ad source of each call so that you can make smarter decisions on your advertising campaigns and maximize your “Calls to Lead” and “Leads to Rental” conversions.
E-SoftSys, a Total Solutions Provider for the self-storage industry, has developed yet another innovative application – Call Tracker, a Cloud based call tracking solution designed to assist you in managing and analyzing your calls. Using the valuable statistics and analytics provided by Call Tracker, you can measure the ROI on each advertising campaign and reallocate your advertising expenses to significantly increase the number of leads.